New Botanicals

Soft, lived-in greens grounded by dried-flower warmth.

Wellness & sustainable brands

About the New Botanicals palette

New Botanicals updates the natural palette for 2026 — not the saturated greens of past eco branding, but muted sages, mosses, and ferns softened by dried-petal and flax tones. The result feels organic and contemporary, evoking pressed flowers, herbal apothecaries, and slow, considered living.

Where to use New Botanicals

Built for wellness, sustainable goods, skincare, and garden or food brands. Use Sage and Pale Flax as airy backgrounds, Fern for grounding type, and Dried Petal as a warm accent that keeps the greens from feeling cold.

Colors in the New Botanicals palette

Sage base

HEX

#C4D4B8

RGB

rgb(196, 212, 184)

HSL

hsl(94, 25%, 78%)

OKLCH

oklch(0.8502 0.0418 131.7)
Moss support

HEX

#8FAA82

RGB

rgb(143, 170, 130)

HSL

hsl(100, 19%, 59%)

OKLCH

oklch(0.7066 0.0642 135.58)
Fern text / deep accent

HEX

#6B8C5A

RGB

rgb(107, 140, 90)

HSL

hsl(100, 22%, 45%)

OKLCH

oklch(0.6018 0.0818 135.41)
Dried Petal warm accent

HEX

#C8AB8A

RGB

rgb(200, 171, 138)

HSL

hsl(32, 36%, 66%)

OKLCH

oklch(0.7583 0.0563 70.43)
Pale Flax surface

HEX

#E2CDB6

RGB

rgb(226, 205, 182)

HSL

hsl(31, 43%, 80%)

OKLCH

oklch(0.8596 0.039 69.81)

Text contrast on the Sage base

On the Sage base (#C4D4B8), black text reads best, scoring a WCAG contrast ratio of 13.46:1. Use it for body copy and pair the palette's deeper tones for headings and accents.

New Botanicals Body text on Sage — black at 13.46:1

Copy the New Botanicals palette

CSS custom properties

:root {
	--color-1: #C4D4B8;
	--color-2: #8FAA82;
	--color-3: #6B8C5A;
	--color-4: #C8AB8A;
	--color-5: #E2CDB6;
}

JSON

{ "colors": [
  { "hex": "#C4D4B8", "rgb": "rgb(196, 212, 184)", "hsl": "hsl(94, 25%, 78%)", "oklch": "oklch(0.8502 0.0418 131.7)" },
  { "hex": "#8FAA82", "rgb": "rgb(143, 170, 130)", "hsl": "hsl(100, 19%, 59%)", "oklch": "oklch(0.7066 0.0642 135.58)" },
  { "hex": "#6B8C5A", "rgb": "rgb(107, 140, 90)", "hsl": "hsl(100, 22%, 45%)", "oklch": "oklch(0.6018 0.0818 135.41)" },
  { "hex": "#C8AB8A", "rgb": "rgb(200, 171, 138)", "hsl": "hsl(32, 36%, 66%)", "oklch": "oklch(0.7583 0.0563 70.43)" },
  { "hex": "#E2CDB6", "rgb": "rgb(226, 205, 182)", "hsl": "hsl(31, 43%, 80%)", "oklch": "oklch(0.8596 0.039 69.81)" }
] }

Frequently asked questions

What is the New Botanicals palette?: New Botanicals updates the natural palette for 2026 — not the saturated greens of past eco branding, but muted sages, mosses, and ferns softened by dried-petal and flax tones. The result feels organic and contemporary, evoking pressed flowers, herbal apothecaries, and slow, considered living.
What hex codes are in the New Botanicals palette?: The New Botanicals palette uses 5 colors: Sage #C4D4B8, Moss #8FAA82, Fern #6B8C5A, Dried Petal #C8AB8A, Pale Flax #E2CDB6.

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